Aladdin combines the skills and experience of technical experts in the short-term insurance industry with software development expertise and the latest technology.

The company provides a niche and innovative software solution to companies that operate in the highly competitive insurance industry.

The architecture of the system brings to insurance the ability to offer full end-user self-service via the Internet. This includes the ability to generate and accept quotes, submit and track claims and draw policy schedules and statements in real-time without any human intervention.

The back-end allows insurance companies, their administrators and brokers to cut costs by automating and optimising internal processes. Management have access to richer data mining to improve decision making and are able to launch new product innovations in weeks rather than months. Staff can work from any location that has access to the Internet.

Aladdin’s founding team consists of chartered accountants that have extensive experience in the short-term insurance industry and relevant development and project management expertise.

The software solution was specifically developed to address identified shortcomings of existing systems and to leverage emerging industry trends.

The technical solution is highly innovative, as attested to by the company’s receipt of a government innovation grant. The technology has been implemented and proven in a number of production environments at top insurance companies.

Aladdin software

Why choose us?

The Aladdin system has been designed by insurance experts for companies in the industry. You can rest assured that the system is supported by people that are experienced and understand your business perogatives.

Aladdin is built on a modern and reliable enterprise platform supported by Microsoft. The system's service orientated architecture facilitates integration and allows for scaling of operations.

The system was designed from inception to allow for rapid deployment. It can be set up, configured and ready in a matter of weeks, allowing you to quickly launch new product lines and/or distribution channels.

We have experience with the migration of existing policies from legacy systems to Aladdin and putting interfaces to existing business systems in place.

The Aladdin system has been implemented at a number of leading insurance companies and administrators, including the insurance subsidiaries of three listed groups and a global online insurance distributor.

The technology has been proven in production environments for more than five years, with our clients consistently reaping the benefits of increased profitability.


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Executive management

Aladdin's founding team consists of chartered accountants. Together, the company's executive management have more than 25 years' experience in the short-term insurance industry.

Their experience includes consulting on process development, system implementation, product design, deal structuring and financial and strategic management of insurance companies. They have worked with blue-chip insurance companies, reinsurance companies, agents, underwriting managers and various industry bodies.

Hanru Nienaber


Hanru heads up software development and system architecture. He works with a technical team to continually enhance the core system's suite of functionality to ensure that Aladdin remains a cutting-edge insurance solution.

South African Institute of Chartered Accountants CFA Institute Chartered Global Management Accountants Chartered Management Accountant

Theo Vorster


Theo overseas configuration and business development. He guides the company's business analysts with a view to finding the optimal business solution on client implementations.

South African Institute of Chartered Accountants